Offer-First Messaging That Converts
Fast, compliant, and on-brand. We design and ship SMS + email that move product — with clear offers, clean layouts, and tracking baked in.
Clear Offers • Proper Cadence • Solid Deliverability
We keep it simple: strong headline, price/discount, product image, crystal-clear CTA. Then we respect cadence and sender reputation so your messages actually get seen.
Offer-First
Subject/preview copy aligned with hero. No clickbait, no confusion.
Compliance-Safe
Opt-in language, opt-out, legal lines. Built for cannabis-friendly stacks.
Measurable
Utilizing poster my wall templates that link strategy to attribute revenue, not just opens.
Message & Template Guidelines
Here are the common baselines we design to:
| Element | Recommendation |
|---|---|
| Subject | 35–55 chars, put the offer first |
| Preheader | 35–80 chars, complementary to subject |
| Hero Image | 1200 × 600 JPG/PNG (optimize < 300 KB) |
| Buttons | Min 44 × 44px touch targets |
| Layout Width | 600–720px template |
Accessibility: alt text for images, live text over images where possible, high contrast buttons.
SMS
| Element | Recommendation |
|---|---|
| Copy Length | ~120–160 chars; keep essentials up top |
| Link | 1 trackable link (UTM); avoid multiple links |
| MMS Image | 1080 × 1080 JPG/PNG (optimize < 500 KB) |
| Compliance | Include brand, opt-out (STOP), and disclaimer where required |
Cadence: most shops perform on 1–2 SMS per week, 1–3 emails per week. Avoid back-to-back sends without fresh value.
Deliverability & Compliance
Warm & Segment
Start with engaged segments; expand as reputation improves. Sunset truly inactive subscribers.
Be Clear
Brand name early, offer up front, one primary action. Limit emojis/ALL CAPS.
Respect Rules
Honor quiet hours and consent rules. Always include opt-out, and keep legal language readable.
Ready to drive repeat revenue?
We’ll build a reusable SMS + email system and ship weekly assets that convert.
Start a Project